18 Hazel Street
Buyer inquiry · 8:42 p.m.
Respond to new real estate leadswhile your agents are busy.
Holden texts each eligible inbound lead, asks the questions your team approves, and brings the right agent into the conversation.
NEW
HHoldenNorthline Realty
Today 8:42 PM
Hey Maya — this is Holden, Northline Realty’s automated assistant. You asked about 18 Hazel Street. Are you looking to book a showing? Reply STOP to unsubscribe.
Yes — could I see it Saturday?
Absolutely. Are you already working with an agent?
No. I’m pre-approved up to $950k.
Great. Morning or afternoon?
Morning works best.
Delivered
One second — I’m checking Daniel’s calendar now.
Daniel’s calendar checkedSaturday morning · one opening
I just took a look at Daniel’s schedule. He has Saturday at 11:30 a.m. open. Does that work for you?
Yes, 11:30 works.
Perfect — your showing is confirmed. Daniel has the details, and I sent the confirmation to your email.
✓
Showing confirmedSaturday, Aug 15 · 11:30 a.m.18 Hazel Street · TorontoView property details ↗Confirmation sent to maya@example.com
Qualified buyer
Website inquiry · Saturday showing
Budget up to $950,000
Pre-approved
Not currently represented
DL
RouteDaniel LeeLeslieville · available
Built for agents, teams, and brokerages of every size.
From independent producers to multi-office real estate organizations.
The response gap
A notification is not a response.
A buyer can submit an inquiry while your agent is in a showing, driving, or off the clock. The CRM records the lead and sends an alert. The buyer is still waiting.
Holden covers the opening conversation
From “new lead” to “agent joined.”
Inbound lead activity
18 Hazel Street
Illustrative workflow
-
New buyer inquiryShowing request receivedNew
-
CRM alert deliveredAssigned agent is in a showing+1 sec
-
Holden starts the conversationBuyer is engaged by SMS+6 sec
-
Agent receives the contextIntent, timing, and financing attachedReady
The lead becomes an active conversation before the agent becomes available.
From new inquiry to live agent.
Holden texts the lead, gathers approved details, routes the conversation, and stops when an agent joins.
New inquiry / LD-2048
LISTING PAGE INQUIRY
Maya Chen
Interested in 18 Hazel Street
RequestBook a showing
Lead typeBuyer
SourceWebsite
Received8:42 p.m.
SMS qualification
Hi Maya, I’m Holden, Northline Realty’s automated assistant. You asked about 18 Hazel Street. Want help arranging a showing? Reply STOP to opt out.
I’d like to see it this weekend.
Before I bring in an agent, are you already working with one?
No. I’m pre-approved up to $950k.
Would Saturday morning or afternoon work better?
Morning.
Brokerage routing
Maya ChenBuyer, Leslieville
Service areaToronto East
Lead typeBuyer inquiry
CoverageOn-call now
RotationNext eligible
Daniel LeeEast, on-callELIGIBLE
Priya ShahIn showing until 9:30
Alex MorganWest territory
Live agent handoff
Qualified buyer
18 Hazel Street
Maya wants a Saturday morning showing.
Pre-approved up to $950K, not working with another agent, and looking to confirm a time.
Maya ChenHolden active, waiting
I’m bringing Daniel into the conversation. He covers this listing and will confirm availability.
Hi Maya, Daniel here. I can do 11:30 or 2:00 Saturday. Which works better?
20:44:21Handoff sent
20:44:34Daniel accepted
20:44:34Holden paused
Automation with clear operating boundaries.
Your team approves the questions, routing logic, escalation rules, and prohibited subjects before Holden handles a live conversation.
Fresh inbound response
Approved qualification
Opt-out suppression
Human on request
No licensed advice
No invented property facts
Conversation controls
Northline Realty / Buyer workflow / Sample configuration
Require consent record before first text
Identify business and automation
Route on human request
Suppress sender messages on opt-out
Pause when an agent joins
Sample quiet hours: 9:00 p.m. to 9:00 a.m.Configured in the recipient’s local time. Scheduled follow-up waits. Direct inbound replies follow the approved policy.
Savings
How many additional closings would cover Holden?
Choose a plan and enter what a typical closing is worth to your business. See the exact revenue threshold needed to cover Holden.
$
%
This is a break-even calculation, not a performance forecast. It does not assume or guarantee that Holden will produce an additional closing.
Break-even result
One additional closing covers6.7 monthsof the Team subscription at your inputs
- Retained per closing
- $5,000
- Monthly break-even
- 0.15 closings
- Holden subscription
- $749 / month
- Included lead volume
- 500 / month
First month, including setup$2,249Equal to 0.45 of one closing at your inputs
Book a demo
Pricing for agents, teams, and brokerages.
Every plan includes SMS response, qualification, routing, and live-agent takeover. Monthly price, one-time setup, and first-month total are shown below. Prices are in USD.
Agent
For an individual producer with a consistent flow of paid or website leads.
$249/ month
One-time setup$500
First 30 days$749 total
- 100 handled leads / month
- One inbound lead source
- Buyer and seller qualification
- One routing queue
- Handoff summary and transcript
- $1.50 per additional lead
Team
For teams distributing inbound opportunities across multiple agents.
$749/ month
One-time setup$1,500
First 30 days$2,249 total
- 500 handled leads / month
- Up to three inbound lead sources
- Multiple agent destinations
- Custom qualification and routing
- Reporting and failure alerts
- $1.25 per additional lead
Brokerage
For multi-office brokerages that need shared standards with local routing.
$2,499/ month
One-time setup$5,000
Typical first 30 days$7,499 total
- 2,000 handled leads / month
- Up to ten inbound sources
- Up to five offices or markets
- Multi-team routing and reporting
- Staged launch and training
- $1 per additional lead
Final implementation scope is approved before billing.
Book a demoA controlled 30-day rollout.
Start with one lead source. Holden maps the workflow, tests every state, and reviews the results with your team.
Map the workflow
Document the source, consent record, qualification, routing, and handoff criteria.
Configure and test
Provision the number, controls, opt-outs, alerts, and test conversations.
Run the pilot
Handle the agreed fresh inbound flow with active conversation review.
Review the evidence
Measure response, qualified handoffs, agent acceptance, and failure cases.
Pick a time
Book a Holden demo.
See the SMS conversation, qualification, scheduling, and agent handoff using a real lead flow.
Open the calendar in a new tab ↗Frequently asked
Straight answers.
Holden is intentionally narrow. These are the boundaries of the launch product.
Holden is an automated SMS lead-response assistant built for one part of the real-estate workflow: the conversation between a fresh inbound inquiry and a live agent handoff.
Yes. Holden’s opening message identifies it as the automated assistant for your business. It does not impersonate an agent.
No. Holden is designed to work alongside the system where your team already receives and manages leads. Compatibility is confirmed during scoping.
Your team approves the questions. A buyer workflow may ask about timing, location, budget, financing, representation, and showing intent.
You define the rules. Common moments include a showing request, a direct request for a human, a short timeline, or another high-intent signal.
Further messages within that sender and consent scope are suppressed, one nonpromotional confirmation may be sent, and the opt-out event is retained for the customer workflow.
Database reactivation is not part of the standard inbound-lead plans. It requires separate consent review, scope, messaging, and pricing.
No. Holden improves the consistency of response, qualification, and handoff. Lead quality, agent performance, inventory, and market conditions remain outside its control.
See Holden handle a real lead flow.
We will walk through the SMS conversation, qualification, routing, pricing, and setup for your team.